Samsung showcases AI-driven home and device innovations at IFA 2026

At the IFA 2026 technology fair in Berlin, Samsung is welcoming visitors to Samsung Connect, an interactive showroom at Humboldt Carré open from September 2 to 6. The exhibit centers on the company's approach to integrating artificial intelligence into everyday life, built around devices—TVs, phones and appliances—working together as one system that adapts to users' habits.

Television technology

Having been the world's top-selling TV brand for two decades, Samsung is demonstrating its Micro RGB technology, which uses individual red, green and blue LEDs for sharper color accuracy and contrast. New 2026 TVs also feature the Vision AI Companion assistant, which lets users search for and select content by voice and receive contextual suggestions without interrupting viewing.

Gaming monitors

Visitors can see several new Odyssey-series gaming monitors, including the world's first curved 42-inch 4K OLED gaming monitor, a 27-inch model with a record 1100 Hz refresh rate, and a 49-inch display with a 360 Hz refresh rate. The lineup also includes a 32-inch QD-OLED monitor with switchable modes suited to different game types.

Home appliances

The showroom features new Bespoke AI washing machines in 10 kg and 13 kg capacities designed to cut energy use—the smaller model claims up to 70% lower electricity consumption than the EU's minimum efficiency standard. Samsung is also showing upgraded Bespoke AI Family Hub refrigerators with improved food recognition and expanded smart kitchen functions.

New smartphone

Visitors can try the recently announced Galaxy S26 FE, the first Galaxy S26-series device to ship with One UI 9 software out of the box. It offers a range of Galaxy AI features and strong camera performance at a more accessible price point than other models in the lineup.