Saudi Arabia launches its first domestic automaker Ceer with two EVs

Saudi Arabia has never had a domestic automaker until now. That changes with Ceer, a joint venture between the country's Public Investment Fund (PIF) and Foxconn, marking the kingdom's first home-grown car company. The name Ceer means "drive forward" in Arabic, and the venture is part of the broader Vision 2030 strategy aimed at diversifying the economy away from oil dependence.

The company unveiled two flagship models — the Exobot sedan and SUV. Both feature distinctive falcon-style doors, called Shahin Wing, which eliminate the need for a B-pillar and make access to the rear seats easier. The lower portion of the doors uses electrochromatic glass that can be switched from tinted to clear at the push of a button, improving visibility. Design details also reference national heritage: both models' front and rear light bars consist of 32 individual elements, referencing 1932, the year the Kingdom of Saudi Arabia was founded.

Technical specifications

Inside, a 48-inch digital instrument cluster stretches across the dashboard, with an infotainment system inspired by the Riyadh skyline. Apple CarPlay and Android Auto will be available at launch. The launch vehicles come with a 112-kWh battery pack, giving the SUV over 310 miles of range and the sedan at least 373 miles under the NEDC standard. A tri-motor setup delivering 1,111 hp allows the vehicles to reach 62 mph in a little over 2 seconds. The cars use an 800V electrical architecture, with DC fast charging to 80 percent taking around 30 minutes.

Ceer vehicles will be built at a dedicated complex in King Abdullah Economic City near Jeddah, with suppliers based nearby. The company expects the project to create 35,000 direct and indirect jobs by 2034. Ceer plans to expand its lineup to seven models, including hybrids, by 2030. Sales are currently limited to the Gulf Cooperation Council region, though the company says international expansion is possible if demand emerges.