Snap unveils Specs Intelligence AI assistant, coming to iOS and Mac

Snap has introduced Specs Intelligence, a new AI assistant designed to connect to other digital accounts to help users manage work tasks and travel information. The company describes it as an "anticipatory AI service" meant to help users handle what needs attention today while making progress toward longer-term goals. As with other AI assistants, users can also simply chat with it directly.

The tool is launching alongside Specs, Snap's first consumer pair of augmented reality glasses. However, Specs Intelligence is also available today in preview on iOS, while Mac users can join a waitlist for the full early-access experience. Snap has not officially detailed how the preview version differs from the complete experience.

How the assistant works

According to Snap, Specs Intelligence builds an understanding of a user's goals, priorities, relationships, and routines based on the apps and tools they choose to connect. That personal context carries across devices and deepens over time. Before a meeting, for instance, it could highlight decisions to make or questions to ask; ahead of a trip, it could pull together flight, hotel, and dinner plans while flagging any work deadlines that fall during the visit.

When used with the AR glasses, Specs Intelligence can surface personal content directly in the wearer's field of view — for example, delivering a daily briefing before work. Per a company video, the assistant can connect to apps including Gmail and Slack.

Spokesperson Cassie Bumgarner said the service runs on a proprietary mix of open-source models hosted in the US alongside local large language models, a combination the company says it regularly updates. Addressing privacy concerns, Snap states it cannot view or access users' personal content through the service, and that data from connected accounts will not be used to train its AI models or to serve personalized ads.