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SportsPublished: 6 July 2026 at 20:37

Starmer Intervened to Oppose FIFA Plan to Move England's Kick-Off Time

UK Prime Minister Keir Starmer used diplomatic channels to oppose FIFA's proposal to reschedule England's World Cup match against Mexico earlier, concerned it would give the hosts an unfair advantage due to altitude acclimatization.

Foto: The Guardian World

Keir Starmer directed officials to push back against a FIFA plan to move England's World Cup match against Mexico to an earlier kick-off time, amid fears it would unfairly benefit the hosts by reducing England's time to adjust to Mexico City's high altitude. The intervention came after the Football Association alerted the prime minister to the potential disadvantage.

The match, played on Monday morning, ended in a thrilling 3-2 victory for England, securing their place in the quarter-finals against Norway. The original 1am UK time kick-off was delayed by an hour due to the stadium's thunderstorm protocol.

Speaking at a Downing Street reception, Starmer said they had to "battle with the FA" to restore the original time. This marks the second time in a week that Starmer has directly engaged with England's World Cup campaign; earlier, the government passed emergency legislation allowing pubs in England and Wales to stay open later for knockout fixtures.

The win provided a significant boost to the hospitality industry. Heineken UK reported a 67% increase in drinks sales and an 81% rise in food sales compared to the same period last year. The busiest period was around the delayed 2am kick-off, with total sales surging 4,782% year-on-year. Footfall on UK high streets between midnight and 6am was nearly 150% higher than a year earlier, according to MRI Software.

The Conservatives sought to capitalize on reports of Starmer's intervention, with one party source quipping: "Where's this Keir Starmer been the whole time?" Downing Street and the Football Association declined to comment on the reported diplomatic moves.

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