Stockholm's Spiich raises €3 million to automate sales admin work
Swedish AI startup Spiich, which builds AI agents to handle administrative tasks for sales teams, has raised a €3 million Seed round, bringing its total funding to €3.6 million since its founding in June 2025.
Stockholm-based startup Spiich, which develops AI agents for sales teams, has closed a €3 million Seed funding round. The raise comes ten months after the company's previous €600,000 pre-Seed round, bringing its total funding to €3.6 million.
The round was led by Copenhagen-based venture firm Ugly Duckling Ventures, which invests in Nordic B2B software and technology companies. New investors Alliance VC and Cherry Ventures also took part, while pre-Seed backer Ampli Ventures returned with a follow-on investment. The company's backers also include angel investors connected to Lovable, Neo4j, Tandem Health and OpenAI.
What Spiich does
Founded in Stockholm in June 2025 by Johan Torssell and Dennis Hadzialic, Spiich builds AI agents that take over prospecting, meeting preparation, CRM updates and follow-up communication — tasks that, according to Salesforce estimates, consume 78% of a salesperson's working time. Unlike many other AI sales startups that aim to automate the salesperson themselves, Spiich is built on the premise that selling is fundamentally a human activity, focusing instead on automating the surrounding administrative work.
The company now serves more than 50 customers across 15 countries in Europe, the US and South America, including NORNORM, ProfitMetrics, Zaver, Airmee, Rebaba and Epiminds. Customers have reportedly doubled their customer meetings, cut prospecting time by 90% and tripled their market coverage using the platform. Spiich reports month-on-month annual recurring revenue growth of over 100% in the first half of 2026, along with more than 50,000 deals closed by customers through its platform.
The company plans to use the new funding to grow its engineering and go-to-market teams as it pursues expansion across Europe.
