Streaming platform "Go3" celebrates autumn season launch with a ball

On September 3, the K. K. von Stryk villa hosted the launch event for the new autumn season of "Go3," a Baltic video content and television streaming platform. Guests began arriving at 6:00 p.m., with the official part of the evening starting half an hour later.

The evening's musical program featured performances by the band "The Sound Poets," as well as artists Fiņķis and Medību lauki. The event combined a festive mood with a relaxed setting, and attendees followed a "smart casual" dress code.

About the platform

"Go3" is a streaming service operating across the Baltic region, offering television channels, films, series, original productions, and sports broadcasts. The platform is available in Latvia, Lithuania, and Estonia, and can be accessed on televisions, computers, and smartphones, among other devices.

Differences in viewing habits

Alongside the season launch, "Go3" shared insights into how viewing preferences differ among Baltic audiences. Compared to their neighbors, Latvian viewers show a stronger preference for romantic content, lifestyle and entertainment programming, and documentaries. The gap is most notable in documentary viewing — Latvians watch such content three times more often than Lithuanians and four times more often than Estonians.