Tesla's Cybertruck Nears Its End as Sales Hopes Went Unmet
According to Ars Technica, buyers of Tesla's Cybertruck pickup have only a few months left to purchase one. Sales never took off despite the high expectations set by CEO Elon Musk.
Tesla's Cybertruck, the electric pickup from the US carmaker, is nearing the end of its run. According to Ars Technica, anyone who wants to buy one will have only a few more months to do so. The report says sales never reached the hoped-for level and that Tesla CEO Elon Musk is moving on from the model.
A troubled development
Developing the Cybertruck was more difficult than usual for Tesla, a company that had already struggled to bring the Model 3 and Model Y into mass production. Musk demanded "Lego-like precision" from the workers assembling the trucks. Judging by the publication's first hands-on experience with the vehicle in 2023, the 10-micron tolerances required by the Danish toy company were evidently not achieved. At the time, Cybertruck headlines were mostly about recalls and stop-sales. The truck used a conventional unibody chassis, which is standard for Tesla but not for full-size pickups.
Sales fell short
Toward the end of 2023, Musk said Tesla had "dug our grave" with the truck. The article describes this as perhaps the first public sign that annual sales of a quarter of a million Cybertrucks were unlikely. Sales never took off, and the vehicle's divisive shape became a visible reminder of Musk's role in reshaping the US federal government. Even selling thousands of units to Musk's space company SpaceX could not save the pickup.
