Avitela Opens New Concept Store in Revamped Europa Shopping Centre in Vilnius
Avitela will launch a new concept store in the first quarter of 2022 at the Europa shopping centre in Vilnius, which is undergoing a major upgrade. The store will offer a wide range of products from beauty items to business computers, focusing on high-quality customer service and expert advice.
Avitela, which also operates under the Elektromarkt brand in Lithuania, has announced the opening of a new concept store at the Europa shopping centre in Vilnius. The store is scheduled to open in the first quarter of 2022, while the full renovation of the shopping centre is expected to be completed by mid-2022.
The new shop-in-shop store is designed for consumers seeking premium quality and the latest technologies. Its product range includes beauty products, ultra-high-definition TVs, consumer robots, and business-class computers. Irmantas Viliūnas, Chief Marketing Officer at Avitelos prekyba, emphasized that the store prioritizes a high-quality customer experience, offering detailed advice and assistance to help customers choose the right products.
Eglė Juškienė, CEO of the Europa shopping centre, stated that the current upgrade is the largest since the centre opened. The renovation introduces a well-balanced assortment of goods and services, along with pleasant spaces for meetings, work, and leisure.
Currently, Avitela/Elektromarkt operates 25 stores across Lithuania, with four located in Vilnius. The new store will be the fourth in the capital. Viliūnas noted that the company has no immediate plans to expand its physical store network but is considering virtual or video shopping options to cater to different customer preferences.
