Dzintars' New Body Care Line Attracts Attention with Unusual Names
Latvian cosmetics brand Dzintars has launched a new body care collection that has caught the eye of social media users due to its unconventional product names such as 'F*ck It, I Love You' and 'Sorry for Being This Gorgeous'.
Latvian cosmetics brand Dzintars has surprised the public with a new body care line called 'dear body, thank you', which stands out not only for its scents and design but also for its catchy and unusual names. Social media users, particularly on the platform 'Threads', are actively discussing the new collection, admitting that the names were what drew their attention.
A woman on Threads posted: 'Dzintara produktu nosaukumi 👍' (Dzintars product names), and in the comments people express sympathy for the brand's new direction. For example, Ieva writes: 'Dzintars has become so cool, I just bought the famous face SPF with tint yesterday, will try it.' Diana adds: 'I was just thinking today how nice they look and then I read the names.'
However, opinions differ on which generation might be responsible for these names. Daniela suggested that Gen Z representatives (born between 1997 and 2012) worked on them. Another commenter disagreed, saying: 'I associate them more with millennials. Gen Z would say they are a bit awkward.' Millennials are people born between 1981 and 1996.
New Collection
Dzintars introduces a new unisex body care collection 'dear body, thank you', consisting of two product formats – body shower gel (385 ml) and body cream (200 ml) – in four different scents: citrus, warm amber, floral, and honey. Each scent has its own name and emotional message.
'The idea of 'dear body, thank you' came from a simple but very familiar observation – in the daily rush we too often become the last priority ourselves,' comments Anastasija Udalova, head of Dzintars. 'With our new products, we want to inspire changing this attitude, turning daily rituals into a conscious and pleasant moment.'
Four Scents and Moods
The collection includes four scents with different moods: 'CONSIDER THIS MY RENAISSANCE' – a fresh scent with bergamot and patchouli symbolizing a new beginning; 'F*CK IT, I LOVE YOU' – a warm amber scent that gives confidence; 'SORRY FOR BEING THIS GORGEOUS' – a honey scent with a touch of irony; and 'UNSUBSCRIBE FROM EVERYTHING' – a calming green scent that helps disconnect from everyday life.
The new line is already available for purchase, and discussions about this unconventional approach continue on social media.
