Facebook rolls out an AI companion app for creators

Meta has announced plans to transform its Creator Studio tool into a standalone AI companion app designed to help creators grow their audiences on Facebook. The announcement was made on Wednesday, and the app is currently being tested with select creators.

The app features a built-in AI assistant that provides personalized recommendations based on the creator’s content style, performance, audience engagement, and goals. Instead of manually analyzing charts and dashboards, creators can ask questions like “When should I post?” or “What are people saying in my comments?” and receive quick answers. The conversational AI allows follow-up questions, such as how the audience has shifted over time.

Beyond the AI assistant, the Creator Studio app includes several new features, including an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator’s own tone. Creators can edit and approve these replies before posting. Each day, the app presents a feed of daily priorities, highlighting the latest post’s performance, progress toward goals, and comments needing a reply.

This announcement is part of a recent wave of app launches from Meta. Last month, the company released a standalone app called Forum for Facebook Groups, functioning similarly to Reddit. In April, Meta launched Instants, an app for sharing disappearing photos with Instagram friends. The New York Times also reported that Meta is building a Polymarket-like app internally called “Arena.” The Wall Street Journal previously reported that CEO Mark Zuckerberg told employees that AI-driven efficiencies would enable the company to build more apps than historically.