Indrek Shvede: World Cup has become too big, football – too much

Football historian and former editor-in-chief of Jalka magazine Indrek Shvede shared his views on how the World Cup has evolved and its impact on viewers. According to him, the tournament has long ceased to be just a sporting event – it has become a cultural phenomenon that also attracts those not usually interested in sports.

However, Shvede admits his personal interest in football has waned in recent years. The main reason: too much football. For the first time in his life, he was not particularly looking forward to the upcoming World Cup. He believes expanding the tournament to 48 teams is excessive, as it dilutes the quality and level of competition. The optimal number would be 24 teams, featuring the strongest European and South American sides, the best African representatives, and one automatic qualifier from Oceania.

Regarding the World Cup's appeal in Estonia, where the national team does not participate, Shvede notes that for locals it is primarily entertainment and a leisure activity – a chance to gather with friends, cook, and watch matches. In contrast, for countries whose teams are involved, football is tied to national pride and identity.

When asked whether Estonia could ever qualify for the finals, Shvede responded cautiously. He speculates that if qualification rules become even easier, it might be possible, but the key is to build a high-quality youth development system with well-trained coaches. Only then can a generation emerge capable of earning a spot.

Personally, Shvede will support South American teams in this tournament, especially Argentina and Uruguay. He explains that many European national teams have lost their national identity due to numerous players with immigrant backgrounds, making them resemble club sides.