Italian resorts ban bringing own food to beaches; consumer groups push back
Private beach operators in Italy's Apulia region have banned tourists from bringing their own food, sparking outcry from consumer rights groups and local authorities.
In the Apulia region of Italy, where beach-going has traditionally involved bringing homemade focaccia or salads, private beach operators have begun prohibiting visitors from bringing their own food and drinks. The operators argue that tourists now organize lavish picnics and banquets under umbrellas, which they say harms the resort's image, creates litter, and significantly reduces revenue for beach bars and restaurants. They want guests to purchase food only from beachside cafes.
Consumer rights organizations such as "Adoc" oppose the move, highlighting the already high prices at resorts. According to Adoc, the cost of renting umbrellas and sun loungers has increased by 50 percent over the past five years. Experts point out that Italian law does not forbid eating one's own food on the beach.
Local authorities have also criticized the beach operators. Antonio Dekaro, a representative of the Apulia region, said the sea must be accessible to everyone and should not become a luxury. Regional beach regulations actually allow visitors to bring their own food and drinks. The Italian National Consumers' Union (Unione Nazionale Consumatori) reminded that state concessions granted to businesses cover only the rental of loungers and umbrellas, not exclusive rights to sell food and beverages.
However, there are still some rules: since 2019, only eco-friendly disposable tableware is permitted on Apulian beaches. Operators also have the right to remove picnic-goers if they disturb other visitors.
