Kristīne revives her coffee business with lion's mane mushroom

Kristīne, who sells coffee, has found a successful boost for her small business: a drink with a Lions Mane additive, a mushroom known in Latvian as the "wisdom mushroom". The Latvian news portal TVNET reports on the trend, which its headline describes as a new fascination among Britons.

At an art market, Kristīne offered iced coffee to tourists worn out by the heat. Demand was highest for the coffee with this additive, even though it was considerably more expensive than the other drinks.

Before long, the Lions Mane coffee had its own circle of loyal customers, who came every time Kristīne was selling coffee. They were mostly older men, who said the drink helps them think better, lifts their mood and makes them feel livelier.

The article's author acknowledges that the men may also return to the coffee stall because they simply want to chat with Kristīne. Whatever the reason, her sales kept getting better.

The full article is available to TVNET+ subscribers, and the excerpt gives no further details about her business or the location of the market.