European heatwaves drive demand for Chinese air conditioners
As Europe experiences record-breaking heat, a portable air conditioner from Chinese brand Midea has become a highly sought-after product, with sales surging across the continent.
This summer's intense heatwaves across Europe have prompted many residents to seek cooling solutions, and one product has emerged as a standout: the PortaSplit, a portable split air conditioner made by Chinese home appliance giant Midea. Designed to fit European windows with a lightweight outdoor unit, it has become a bestseller.
German engineer Steven Scholtysek, who recently moved into an attic apartment, says the device has been a game-changer, making life bearable during temperatures that exceeded 40°C. Denis Yurchak from Vienna discovered a passionate online community around Midea's air conditioners and bought a PortaSplit, which he ran almost continuously during the worst of the heat.
According to Chinese state media, Midea's sales in France, Spain, Germany, and the UK jumped over 70% year-on-year, though the company's European office declined to confirm these figures. Another Chinese manufacturer, TCL Technology, reported a 300% sales increase in France alone. Gree, one of the world's largest AC makers, noted significantly stronger demand, with many first-time buyers.
However, air conditioning comes with environmental costs: it accounts for 7% of global electricity use and 2.7% of CO2 emissions. European environmental advocates have long opposed AC for its energy consumption, and some argue that expelling hot air outdoors can worsen urban heat islands. Despite this, the heat forces action. After France recorded its hottest day in June, its power utility committed €80 million to installing cooling systems in schools and leisure centers. The WHO Europe office recommends a nuanced approach, acknowledging AC's role in protecting vulnerable populations.
Chinese media have celebrated the trend as a win for 'Made in China' products, but European buyers are often surprised to learn the brand's origin. Scholtysek noted the quality and modern design were comparable to European products. The PortaSplit, launched in Germany in 2024, markets itself as combining German engineering with Italian design. Scholtysek was so impressed he bought Midea shares. Midea's Europe general manager, Ralph Kobsik, sees long-term growth potential and plans to invest in technologies tailored to European consumers. French buyer Adrien Olar, who purchased his first air conditioner and first Chinese product, calls the PortaSplit a revolution.
