Film Critics Are Thrilled Universal Is Skipping Influencer Screenings for 'The Odyssey'

Since its announcement in late 2024, Christopher Nolan's ambitious adaptation of Homer's 'The Odyssey' has sparked intense debate on translating the ancient Greek epic to screen and diversity in casting. However, as reported by The Hollywood Reporter on Thursday, Universal Studios has decided to skip influencer previews typically held to generate social media buzz. This move has been widely applauded, especially by professional film critics. Scott Mantz, cofounder of the Hollywood Critics Association, wrote on X: "GOOD!! Because EVERYONE knows those so-called 'influencer' social media reactions are TOTAL BULLSHIT." IndieWire's chief film critic David Ehrlich joked that "this is what Homer would have wanted." Tim Grierson, senior US critic for Screen International, told WIRED the decision is "great" as "actual film critics have gotten used to how the studios try to diminish whatever importance we have by often letting influencers be the first to sound off." Universal is betting on traditional publicity. The film is set for a massive $80–100 million opening weekend, with ticket sales overloading apps initially and BFI Imax setting a record for most tickets sold in 24 hours. Critics have praised the decision on social media, with some wondering if it could become a trend. As Grierson noted, skipping influencers might become a "stamp of approval" for certain projects.