Over 200 LSM employees urge to keep LTV and LR brands; board emphasizes unity

More than 200 employees of Latvian Public Broadcasting (LSM) have appealed to the board to retain the historical brands "Latvijas Televīzija" (LTV) and "Latvijas Radio" (LR) in public spaces and physical environments – on buildings, microphones, and elsewhere.

The employees emphasize that these brands are crucial for public recognition and trust. Meanwhile, the LSM board states that the new media brand will not replace the legacy of LTV and LR, but will serve as proof that LSM is a single organization with a shared mission. The board explains that the goal is to strengthen the common identity, not to eliminate the historical names.

The question of the future of brands at LSM has been relevant since the merger process, when Latvijas Radio and Latvijas Televīzija were combined into one public broadcaster. Discussions on how to balance the introduction of a new unified brand with the preservation of historical ones continue.