Netflix to Host Videos from BuzzFeed, Condé Nast, and Other Publishers
Starting August 3rd, Netflix’s streaming library will include video content from several digital media brands, including BuzzFeed, Condé Nast, and Hearst Magazines.
Netflix has announced a new partnership that will allow its subscribers to watch video content from well-known digital media companies. Starting August 3rd, the streaming platform will host videos from publishers such as BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade.
The deal includes both licensed past videos and new ongoing series that would typically have been published on YouTube or other online platforms. Examples include Architectural Digest’s “Open Door” and Vanity Fair’s “Lie Detector Test.”
Netflix emphasizes that this move allows viewers to enjoy content from around the internet without leaving the platform. The announcement comes amid a Bloomberg report highlighting second-season viewership slumps for some Netflix shows, with some losing up to 70% of their season one audience.
The added videos will range from 3 to 20 minutes in length and cover topics such as food, travel, fashion, entertainment, design, and wellness. Netflix also notes that additional digital publishers and partners may be added in the future.
