“(Bez)maksas sports” show discusses financial growth of Latvian club basketball

The sports portal Sportacentrs has published a video clip from the October episode of the show “(Bez)maksas sports”. The episode focuses on basketball in Latvian clubs and its financial growth, including how success on the court helps with sports marketing.

The portal's introduction puts forward the view that the best sports marketing tactic is winning. The clip presents this as the show's central idea, although the publication text names no figures or specific clubs.

About the show and its funding

The production was supported by the Media Support Fund, with a contribution from Latvian state budget funds. The television channel TV4 is responsible for the show's content. The material carries the hashtags #SIF_MAF2026 and #BezMaksasSports.

Where to watch

The published video is only a short excerpt. The full-length show is available through a link in the Sportacentrs publication.