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TechnologyPublished: 16 July 2026 at 01:37

Sheetz completes migration of 838 stores away from VMware, citing Broadcom uncertainty

Fuel and convenience retailer Sheetz has moved all 838 store locations off VMware, citing the "too much uncertainty" created by Broadcom's acquisition and licensing changes. The migration was enabled by automation and StorMagic's SvHCI platform.

Foto: Ars Technica

Sheetz, a fuel and convenience store chain, has completed the migration of all 838 store locations from VMware, citing the uncertainty caused by Broadcom's acquisition and subsequent licensing changes. The company used automation and StorMagic's SvHCI VM Import Utility to execute the move. Operating in a 24/7 retail environment required minimizing disruption, which was achieved through meticulous planning and heavy automation.

StorMagic, traditionally focused on small and medium-sized businesses (SMBs), is now targeting larger enterprises with multiple small sites. Scott Mann, StorMagic's SVP of global sales, noted that large distributed enterprises face IT challenges similar to SMBs at each location. He said that previously, enterprises tolerated the "VMware tax" at edge sites, but Broadcom's acquisition has led to significant cost increases.

Other notable enterprises migrating from VMware include Allstate, T-Mobile, and UK grocery chain Tesco. A Gartner estimate from September projects that 35 percent of VMware workloads will migrate to other platforms by 2028. Broadcom has defended its licensing changes as being in line with industry standards and considers the acquisition financially successful.

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