Smiltene Fitness Studio Head Ilze Lāce Shares Her Path to Running Her Own Business

At the end of October, the Smiltene municipality council held an Inspiration Day for local entrepreneurs. Among those who shared their experience was Ilze Lāce, a Smiltene resident who works as a fitness trainer and runs her own fitness studio. Her story covered how an idea becomes a business, how to find the courage to start, what challenges come first, and the satisfaction of seeing an idea turn into reality.

After the event, the regional newspaper Ziemeļlatvija approached Lāce for a longer interview. The conversation took place in November, on a late afternoon, at her fitness studio.

First public talk about herself

In the interview, Lāce said the Inspiration Day was the first time she had spoken publicly about herself. She described her route to the studio. She holds a bachelor's degree in social sciences in management science and international business, and she has work experience in this field at large companies.

The full interview is available to subscribers of Ziemeļlatvija Plus.