State Language Center warns Jurmala cafe: social media posts must primarily be in Latvian

The owner of a cafe on Jurmala beach had previously believed that private businesses could freely use Russian in their social media posts. However, she recently received a letter from the State Language Center (VVC), prompting her to reconsider her approach.

The center stated that content on social networks, particularly Facebook, must be primarily in Latvian. Following the warning, the entrepreneur began revising her published materials. The news was reported by the program “Discuss in the Evening.”

This case highlights ongoing debates about language use in private social media accounts and how strictly the State Language Center enforces Latvian language requirements in the digital space.