T-Mobile Retires Legacy Plans, Forces Customers to New Rate Plans
T-Mobile has started notifying customers it will retire many legacy plans, including some from the 3G and 4G eras, and move subscribers to current plans, with some seeing price increases.
Earlier today, T-Mobile began notifying customers that it will be retiring many legacy plans and moving subscribers onto one of its current rate plans. The move includes plans dating back to the 3G and 4G eras, and it is generating significant backlash. Affected customers shared screenshots on Reddit and Threads, and T-Mobile’s chief marketing officer Allan Samson confirmed the news to The Verge.
Samson stated that the oldest plans, some built nearly 15 years ago, are being retired. Customers will transition to modern plans that provide access to America’s best wireless technology, enhanced features, and a five-year price guarantee. Some customers will see no change to their monthly bill, while others will see a modest adjustment. T-Mobile’s website FAQ does not specify which plans are being retired, but posts on social media and conversations with affected users indicate legacy Sprint plans, T-Mobile One plans, and Magenta Max plans (introduced in 2021) are included.
The news has sparked anger among customers, who recall T-Mobile’s earlier “Un-Carrier” branding under former CEO John Legere, which promoted price lock and no contracts as alternatives to the pricier AT&T and Verizon. For those considering leaving T-Mobile, options are limited: many MVNOs like Mint Mobile run on T-Mobile’s network, and the merger with Sprint in 2020 reduced the number of major U.S. carriers to three.
