TikTok is testing an AI likeness detection tool
TikTok has begun testing an opt-in tool that scans for AI-generated content and lets creators report unauthorized uses of their likeness.
TikTok is starting to test a new opt-in tool designed to help creators detect and report AI-generated deepfakes that use their likeness. The feature is initially being tested with a subset of US creators, according to TikTok US spokesperson Zachary Kizer.
To use the tool, creators must first verify their identity through a third-party company called Jumio. This involves a real-time selfie scan and an ID check. Kizer stated that TikTok does not retain ID documents and only uses facial information for likeness matching to identify potential unauthorized uses of a creator's likeness.
After verification, TikTok’s system scans for AI-generated content that may feature the creator's likeness. The creator can then review the findings and potentially report unauthorized posts or accounts.
This move mirrors a similar tool from YouTube, which recently became available to all adult users. The TikTok test is voluntary, and the company may expand access based on test results.
