Three major Chinese brands drop Kylian Mbappe over meme controversy
Three major Chinese brands have ended their partnerships with French footballer Kylian Mbappe. He is facing backlash in China over a meme-related incident.
Three major Chinese brands have ended their partnerships with French football star Kylian Mbappe, Al Jazeera reported on 28 October. The player is facing backlash in China over an incident involving a meme, an internet image or piece of humorous content that spreads widely online, which the outlet describes as a fiasco.
The source report is very brief, so it does not say which companies have cut ties, what the meme was or how it became public. It also does not say whether Mbappe or his representatives have commented on the matter.
What is known is that three Chinese brands, described by Al Jazeera as major ones, have ended their deals. This suggests the criticism in China has affected the footballer's commercial relationships with companies in that market.
