Chinese luxury EV brand AITO plans to enter Europe in autumn 2027
AITO, a Chinese luxury SUV brand developed by Seres together with Huawei, announced at the Paris motor show that it intends to start sales in Europe in autumn 2027.
AITO, a Chinese luxury SUV brand, has announced at the Paris motor show that it plans to begin selling cars in Europe in autumn 2027. The brand is developed by the Chinese automaker Seres in cooperation with the technology company Huawei, so the move means another Chinese luxury-segment player is heading for the European market.
Four models on display
At the Paris show the manufacturer presented four of its models: the AITO 6, AITO 7, AITO 8 and the flagship AITO 9. The source does not specify which of them will be offered in Europe.
Sales at home
AITO sold 426,000 vehicles in 2025, a figure that helped it become the best-selling brand in its category. The available source text is cut off at this point, so the exact comparison is not given here.
Other details of the European launch plan, such as pricing or the countries where sales will start, are not mentioned in the source excerpt.
