Mārtiņš Sesks and Vaira Vīksne launch everyday clothing collection

Latvian rally driver Mārtiņš Sesks and local design brand Vaira Vīksne have created a new everyday clothing collection. The first release is themed around the phrase 'Why You Coming So Fast?', which went viral after Sesks' surprisingly fast run in the Poland WRC rally with a Rally1 car. The phrase quickly became an internet sensation among motorsport fans.

The collection's design combines this iconic quote with an image of Sesks' rally car, creating a witty accent. The project merges motorsport dynamics with urban aesthetics, offering high-quality everyday clothes meant not only for rally spectators but also for daily urban wear. The Vaira Vīksne brand, known for its risograph aesthetics and vintage style, has carefully listened to rally fans' wishes to create an authentic and stylish collection.

The collection is limited-edition and already available for purchase online, with delivery to all European countries. It will soon be available in the USA and Canada. All garments are produced in Riga using organic cotton, emphasizing sustainability and quality. The collection is expected to be updated several times a year, offering new designs and accessories.