Range Rover unveils first electric vehicle priced from £154,070

Range Rover has launched its first electric vehicle, arriving a year later than originally planned, giving buyers of large British-built SUVs a lower-emission option.

The new model will be built in Solihull, home to the brand since 1970, and starts at £154,070. Its debut marks a significant milestone for parent company Jaguar Land Rover (JLR), owned by India's Tata Motors and headquartered in Coventry, as it moves away from petrol and diesel vehicles.

The launch offers a rare bright spot for JLR, which reported falling profits earlier this year after being hit by tariffs introduced under Donald Trump and by supply chain disruption following a damaging cyber-attack last year.

Extensive testing and training

JLR said 10,500 staff working on the project received additional training, and the vehicle underwent testing equivalent to 38 trips around the world — more than any previous Range Rover. The company described the car as ushering in a new era of refinement and capability, noting it can accelerate from 0 to 60mph in 4.3 seconds.

While the electric powertrain will reduce the model's environmental impact compared with JLR's petrol and diesel vehicles, SUVs of this size continue to be linked to higher rates of pedestrian deaths in road accidents.

Buyers can use Range Rover's bespoke commissioning service, which offers an extensive range of paint colours, finishes, materials and personalisation options, including unique embroidery. Range Rover managing director Martin Limpert said the vehicle was the result of a decade of engineering and technological development.

Production in Solihull will be supported by JLR's propulsion manufacturing centre in Wolverhampton, which produces battery packs and electric drive units alongside traditional combustion engines.