Samsung Frame TV Prices Fall: Art TV Deals Ahead of Black Friday
Prices of Samsung's The Frame and The Frame Pro art TVs have been cut in the US market, while the cheapest option is the Hisense CanvasTV S7. The guide notes prices could drop further during Black Friday sales.
The US technology publication Wired reports in its roundup of art TV deals that Samsung's 2026 models, The Frame and The Frame Pro, are currently selling at reduced prices. Art TVs are designed for buyers who don't want a television to be the constant focus of attention in the living room. With Black Friday sales coming next month, shoppers face a choice: buy now or wait for possibly lower prices.
Samsung The Frame Pro
Samsung's 2026 The Frame Pro models (LS03HW) feature newer software, a higher refresh rate for gaming and improved picture quality. The smallest, 55-inch model fell to $1,098 during Prime Day earlier this month, and that price has held. According to the publication, it dropped a further $100 this week to its lowest price on record. In September the same TV cost $200 more, and in August it sold at the full retail price of $1,498. It is also available in 65-inch, 75-inch and 85-inch sizes.
A cheaper option: The Frame
Samsung also sells an entry-level The Frame, which currently costs $898. That is $100 below its Prime Day price, the lowest so far, and the same as the price of the older 2025 model. Wired has not yet tested this model. The main difference from The Frame Pro is brightness and image quality: both have a matte finish, but the Pro's maximum brightness is nearly double, while the standard Frame reaches around 650 nits. The Pro version also ships with a wireless connect box, which allows a simpler and tidier setup. The publication recommends it for those who can afford the extra $200.
Other art TVs
Wired notes that interest in art TVs has grown sharply in 2026, with Amazon, Hisense and TCL entering the market. Many of the new models try to undercut The Frame on price. The highlighted deal is the Hisense S7 CanvasTV (55S7SG): it is not as bright as the standard Frame, but at $750 for the 55-inch size it is the cheapest art TV available right now.
Last year, the 2025 Samsung The Frame and The Frame Pro reached their lowest prices during Black Friday, so it is possible prices will fall further.
