Tele2 HR chief: three pillars for introducing artificial intelligence at work
The Personnel Department director of the multiservice company Tele2 says successful AI adoption in a company rests on security, self-learning and sharing experience. She stresses that the key resource is people's ability to understand where and how to use the tools.

Artificial intelligence (AI) is no longer a topic about the future in everyday business, but about the present. This is argued in an article published on Diena.lv by the Personnel Department director of the multiservice company Tele2. In her view, the key question is no longer whether a company should use AI, but how to introduce it so that it delivers real value.
The author notes that AI is developing so fast that it is almost impossible for a company to decide centrally which tools should be used and how. Every employee has their own job specifics and tasks, so the possibilities differ too. The employees who know a given process best are often the ones who can see where technology would help most.
Three pillars
The approach to introducing AI can rest on three pillars:
- Security. This is the first and most important. People need to understand how to use the tools, what information they may share in them and what precautions to follow. The pace of technological development must not be a reason to forget security.
- Self-learning. AI use cannot be mastered in a single training session, because the tools and their capabilities change constantly. Willingness to try, experiment and learn is therefore essential. Tele2 encourages colleagues to practise with the AI solutions provided by the company, since this helps them understand both the possibilities and the limitations.
- Sharing experience. Every colleague has their own experience, and what seems obvious to one person may be a discovery for another.
People matter more than tools
The author believes companies will have ever more tools available, but the most important resource will be not their number but people's ability to understand where and how to use them. AI adoption is not only a technology project, but also a matter of change management, culture and trust.
If employees do not know how to use the tools, fear making mistakes or do not see why they are needed, the benefit will be limited. If they have the chance to learn, experiment, ask questions and share experience, AI can become an instrument that does not replace people but helps them work smarter, faster and more creatively.


