Opinion: Your product is no longer a competitive advantage
An opinion piece on the European startup news site EU-Startups argues that a company's product is no longer a competitive advantage. The available excerpt is short and illustrates the claim with a single sales scenario.
The European startup news site EU-Startups has published an opinion piece titled "Your product is no longer a competitive advantage". It is the author's view rather than a news report, and it concerns companies that build software for other businesses.
The author opens with an anecdote about a friend who runs such a software company. According to the author, most of his sales meetings follow the same pattern. He shows what the system can do, and the prospective client leans forward and asks how it works. At that point the friend, whom the author describes as not daft, becomes slightly vague. If he explained it properly, they might… The available excerpt ends there.
The excerpt does not show what conclusions the author draws or what advice is given to companies, so the later arguments are not described here. It only indicates that the author ties the question of the product to sales conversations in which clients want to understand how the system works. The full argument is in the original article on the EU-Startups website.
