Lidl unveils Christmas toy range in Latvia: advent calendars, wooden toys and collectible figures
Retailer Lidl has released its 2026 Christmas toy catalogue in Latvia, with stock being added gradually until 17 December. Prices start at 1.89 euros for an advent calendar and 1.99 euros for educational toys.
The Lidl retail chain in Latvia has presented its 2026 Christmas toy catalogue, aimed at parents who want to buy children's gifts early. Toys will appear in stores gradually: some are already available this week, and the range will be expanded every week until 17 December. The publication is a paid advertorial.
Advent calendars
A wide selection of advent calendars has been on sale since 5 November. Favorina calendars cost 1.89 euros, Windel ones 2.49 euros, and the LEGO Star Wars and LEGO Disney calendars 29.99 euros. Barbie and Hot Wheels calendars are also offered.
Wooden toys
Wooden toys from the Lupilu brand are already on sale this week. A toy kitchen costs 50 euros, a wooden pop-up café 49.99 euros, a toy beauty table 54.99 euros and a wooden workbench 59.99 euros. A table grill or pastry set costs 16.99 euros, an ice cream cart or sweets shop 19.99 euros, and play food sets start at 5.99 euros. A toy train or locomotive with a remote control costs 12.99 euros, while a railway set with 59 pieces costs 30 euros.
From 26 November, wooden educational toys for toddlers will be available, including puzzles, blocks and motor-skill toys, starting at 1.99 euros. Lidl says that, according to April 2025 data from market research company Euromonitor International, Lupilu ranks first in Europe by sales volume in the wooden toy category. All wood in these toys is certified to the FSC standard.
Figures and other gifts
From 19 November, collectible Superlupis 3D mini figures will go on sale: six fairy-tale creatures, each costing 2 euros. On the same date, a Hot Wheels five-car set for 7.99 euros, a car garage for 12.99 euros and track sets from 19.99 euros will arrive.
From 12 November, a Play-Doh modelling clay set is available for 4.99 euros and LEGO building sets from 7 euros. From 3 December, a bilingual Lexibook learning laptop will cost 29 euros, and from 10 December Clementoni experiment kits will be sold for 6 euros.
