Lidl Latvia Launches Christmas Toy Range, With Prices From €1.89
Retailer Lidl is gradually expanding its 2026 Christmas toy selection in Latvian stores through 17 December. The range includes advent calendars, wooden toys, collectible figurines and educational gifts.
The retail chain Lidl is offering a Christmas toy catalogue in Latvia this year, with the first items already in stores this week. The assortment will be expanded every week until 17 December, allowing parents to choose gifts for children gradually. According to the company, the aim is to help families find gifts that are friendly to the household budget.
Advent calendars
A wide selection of advent calendars has been available since 5 November. Favorina calendars cost €1.89, Windel calendars €2.49, and the LEGO Star Wars and LEGO Disney calendars €29.99. Barbie and Hot Wheels calendars are also on offer.
Wooden toys
Lupilu-brand wooden toys are already in stores. A toy kitchen costs €50, a wooden pop-up café €49.99, a toy cosmetics table €54.99, and a wooden workbench €59.99. A toy train or locomotive with a remote control costs €12.99, while a railway set with 59 pieces costs €30. Toy food sets start at €5.99.
From 26 November, wooden developmental toys for infants will be available from €1.99. Lidl says Lupilu ranked first in Europe by sales volume in the wooden toy category in April 2025, citing data from market research company Euromonitor International. All wood used in these toys is certified to the FSC standard.
Figurines, construction sets and educational gifts
From 12 November, Play-Doh modelling clay sets will be sold for €4.99, and LEGO construction sets from €7. From 19 November, the collectible Superlupis figurines – six fairy-tale creatures, each priced at €2 – and Hot Wheels car sets will go on sale: five cars for €7.99, a garage for €12.99, and track sets from €19.99.
From 3 December, a bilingual Lexibook laptop for language learning will be available for €29, and from 10 December, Clementoni mini experiment kits for €6.
The company notes that product availability may vary between stores and quantities are limited.
