Porsche Reduces Dealer Count in China as Sales Plummet
Facing declining sales and profitability, Porsche plans to reduce its dealer network in China from over 115 to around 80 centers. The company is losing between €2,700 and €4,000 per vehicle sold.
Porsche continues to struggle in the Chinese market, where sales and profits have fallen sharply. The company plans to significantly reduce its dealer network, cutting from more than 115 dealership centers to approximately 80 in the coming years. The current network no longer matches demand, with each car sold resulting in a loss of €2,700 to €4,000.
The main reasons include fierce competition from local electric vehicle manufacturers, a decline in demand for luxury cars, and a difficult economic environment in China. Although Porsche maintains a strong brand image, the company acknowledges the need to adapt to changing market conditions by focusing on a more profitable dealer network rather than increasing sales volume. China remains one of the most important markets, but future efforts will prioritize quality, customer service, and sustainable profitability over rapid growth at any cost.
In addition to the dealer reduction, Porsche will discontinue less popular models such as the Taycan Sport Turismo and close approximately 200 DC fast-charging stations. Statistics show that in 2025, Porsche sold just under 42,000 vehicles in China – a 26.3% drop from 2024. The first quarter of 2026 saw a further 21% decrease in sales compared to the same period in 2025.
